Bitrecs Privacy Policy

Last Updated: June 18, 2025

Bitrecs ("the App") provides realtime AI product recommendations ("the Service") to merchants who use Shopify to power their stores. This Privacy Policy describes how information is collected, used, and shared when you install or use the App in connection with your Shopify-supported store. This policy is governed by the laws of Ontario and the federal laws of Canada applicable therein.

Information the App Collects

When you install the App, we are automatically able to access certain types of information from your Shopify account to provide the Service. We are committed to data minimization and only access the data essential for the App's functionality.

1. Information Accessed via Shopify API

• Product Catalog: We access your store's product information (e.g., product titles, descriptions, images, price, and inventory levels) to understand your offerings and generate relevant recommendations.
• Order History: To power our optional Personalization feature, we access your store's order history. This data is immediately anonymized upon access. We only use the product SKU, quantity, date, and price from each order. We do not collect, access, or store any customer personal information, such as names, email addresses, phone numbers, or shipping/billing addresses. If the Personalization feature is disabled, we do not access order history and rely solely on product catalog information.

2. Information We Collect Directly

• Merchant Contact Information: When you install the App, we collect your name and email address to use as the primary point of contact for installation, support, and important service-related communications.

We do not collect any personal information about your customers or visitors to your store.

Our Commitment to Privacy: No Tracking Technologies

Bitrecs is designed to be privacy-first. We do not use the following technologies to track your customers:

• Cookies: We do not place any cookies on the devices of your store visitors.
• Tracking Scripts: We do not use "tracking," "web beacons," "tags," or "pixels" to track user behavior, IP addresses, browser types, or other personal data from your visitors.

The App's functionality is delivered without collecting personal data from individuals who browse your store.

Using Your Information

Merchant Personal Information (Your Contact Details)

• To communicate with you regarding the App, provide technical support, send important service-related notices and to optimize and improve the App.

Non-Personal Store Data (Product Catalog & Anonymized Orders)

• To provide the core functionality of the Service: generating and displaying intelligent AI product recommendations.
• To train and adapt our recommendation algorithms, making your store's recommendations smarter over time.
• To provide you with performance analytics within your fully featured dashboard.

We do not use any information for behavioral or targeted advertising.

Sharing Your Information

Your trust is paramount. We do not sell, rent, or trade your personal information or your store's data.

We may only share your personal information (the merchant contact details) to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Anonymized and aggregated data may be used for internal research and to improve the overall quality of the Service, but it will never be shared with third parties in a way that could identify you or your store.

Your Rights

If you are a European resident, you have the right to access the personal information we hold about you (i.e., your merchant contact information) and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident, we note that we are processing your information in order to fulfill our service contract with you as a merchant. Please note that your information will be processed and stored in Canada.

Data Security

We use commercially reasonable safeguards to protect your information.

• SSL/TLS encryption for all data in transit
• Firewalled, access-controlled environments
• Internal access is restricted to authorized personnel only

Data Retention

We retain your merchant contact information for as long as you have the App installed and for a reasonable period thereafter to provide ongoing support and comply with our legal obligations.

Anonymized order data is retained while the App is installed to ensure the continuous learning and performance of the recommendation engine. All anonymized order data associated with your store is permanently deleted from our systems upon uninstallation of the App.

Changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Data Protection Officer

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at privacy@bitrecs.ai.

Bitrecs: AI Product Recommendations
privacy@bitrecs.ai